Digital Marketing KPIs and Digital Due Diligence

Digital Marketing KPIs and Digital Due Diligence

Digital due diligence is a comprehensive assessment of a company’s digital assets. Part of the digital due diligence process is the analysis of relevant Key Performance Indicators (KPIs), the outcome of which is an honest appraisal of marketing strategy effectiveness....
The importance of digital due diligence

The importance of digital due diligence

Whether you’re taking steps to acquire another company, or are in the process of merging with another, the subsequent transition period allows us to delve a little deeper into the assets involved. The consolidation of multiple businesses via mergers and acquisitions...