Due diligence when transforming your digital brand

Due diligence when transforming your digital brand

A digital rebrand marks the start of a new and exciting chapter in a company’s journey. Everything about your new and improved online presence should underline your unique message, showcasing your appeal as you move up to the next level. Your audience may know where...
Digital Marketing KPIs and Digital Due Diligence

Digital Marketing KPIs and Digital Due Diligence

Digital due diligence is a comprehensive assessment of a company’s digital assets. Part of the digital due diligence process is the analysis of relevant Key Performance Indicators (KPIs), the outcome of which is an honest appraisal of marketing strategy effectiveness....
The importance of digital due diligence

The importance of digital due diligence

Whether you’re taking steps to acquire another company, or are in the process of merging with another, the subsequent transition period allows us to delve a little deeper into the assets involved. The consolidation of multiple businesses via mergers and acquisitions...
How to buy a website and domain

How to buy a website and domain

Purchasing a website and domain comes with many considerations. From your chosen domain name and choosing between the services provided by the hosting company to answers over buying new or existing domains, digital due diligence is required. In this guide, I will...
How to ensure digital due diligence

How to ensure digital due diligence

Methods of ensuring digital due diligence have evolved. Global online markets have shifted towards companies with digitised business models. Due diligence is no longer focused on short-term performance but rather future-proofing the resilience of a digital asset....
How to evaluate a digital marketing agency

How to evaluate a digital marketing agency

A digital marketing agency can augment or replace an in-house online marketing team. As businesses develop a wider market presence, everything from goals and target audiences to procedures and budgets can realign. Evaluating your digital marketing agency ensures a...
Digital Marketing Due Diligence – What is it?

Digital Marketing Due Diligence – What is it?

As a team we have worked on hundreds of digital marketing due diligence projects over the last 20 years across all the key digital marketing channels. One of the key learnings that we have had is that regardless of how well a digital marketing campaign or strategy is...