Marketing Budget Optimisation

Marketing Budget Optimisation

As a business focusing on growth, you must maintain strong control over your finances and your budget. Frustratingly, when you’re considering tightening your purse strings, the marketing budget is often the first to be cut. You need marketing budget optimisation. From...
Competitor Analysis & Digital Due Diligence

Competitor Analysis & Digital Due Diligence

Whether you’re in the early stages of merging with another business or the potential acquisition of another company means expanding your reach within your chosen market, a detailed assessment of the assets involved is an integral and critical part of this intricate...
How is digital due diligence changing with the times

How is digital due diligence changing with the times

The coronavirus pandemic has left a lasting legacy on day-to-day business operations. The unprecedented level of digital disruption – caused by ensuing market uncertainties – means many companies now rely on M&A (merger and acquisitions) to steady the...
Digital Due Diligence for New Business Ventures

Digital Due Diligence for New Business Ventures

Digital Due Diligence is the process of analysing the setup and performance of business operations. Investigations should include a breakdown of all human, software, and hardware factors. Where a comprehensive analysis of goals and marketing strategies reveals areas...
Due diligence when transforming your digital brand

Due diligence when transforming your digital brand

A digital rebrand marks the start of a new and exciting chapter in a company’s journey. Everything about your new and improved online presence should underline your unique message, showcasing your appeal as you move up to the next level. Your audience may know where...
Digital Marketing KPIs and Digital Due Diligence

Digital Marketing KPIs and Digital Due Diligence

Digital due diligence is a comprehensive assessment of a company’s digital assets. Part of the digital due diligence process is the analysis of relevant Key Performance Indicators (KPIs), the outcome of which is an honest appraisal of marketing strategy effectiveness....
The importance of digital due diligence

The importance of digital due diligence

Whether you’re taking steps to acquire another company, or are in the process of merging with another, the subsequent transition period allows us to delve a little deeper into the assets involved. The consolidation of multiple businesses via mergers and acquisitions...
How to buy a website and domain

How to buy a website and domain

Purchasing a website and domain comes with many considerations. From your chosen domain name and choosing between the services provided by the hosting company to answers over buying new or existing domains, digital due diligence is required. In this guide, I will...