Current Agency Auditing
Whatever your SEO agency’s price-tag, one thing is for sure. Engagement cannot be bought. Engagement is earned. We’re not revealing any tricks of the trade, but engaged teams produce better results. How is your current agency performing? Is your monthly budget being used to maximum effect? Do the reports the agency sends match the information I can see?
My Agency Auditing service provides in-depth feedback using qualitative and quantitative methods of measuring your agency’s effectiveness. I will work with your internal teams to ensure you are asking the right questions and getting the right answers in return.
I have run agencies for 15+ years. I know the difference between value and using resources for the sake of it. I would love to help you.
Are You Setting Realistic KPIs?
The best place to begin an agency audit is an internal report, direct from the marketing agency. This analysis gives us a baseline. Depending on the areas of service, the agency should deliver performance reports that reflect accountability and progress across a range of metrics.
However, the marketing agency is highly unlikely to report factors such as gaps and errors in evaluating trends with knock-on effects in organic ranking. The agency is also not going to admit to any lack of adequate response to the presence of undesirable URLs on your website.
That is where I come in. I am the fresh eyes you need to spot the issues.
Agency Audit KPIs Include:
Strength of organic Google ranking
Quality domains providing link traffic
Website health check (your health score indicates overall SEO optimisation)
Why choose me for your digital due diligence or agency auditing?
My name, Gareth Hoyle, is synonymous with SEO and digital marketing expertise.
I am a leading industry expert and respected speaker, educating the brightest minds in digital business on my trusted and cutting edge methods of planning and implementing digital techniques that get results.
Please see the About Me page for further information on my business credentials.
Your initial consultation with me is FREE
Discover how my SEO guidance, commercial marketing skill set and Digital Due Diligence processes can help you to realise the full potential of your business.
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2nd Floor, Builder House
Digital Due Diligence
Are you looking to buy an online business? Is SEO a major driver of its traffic? How at risk is the site from a Google update? Are the stats they are reporting true? My Digital Due Diligence isn’t about spotting a fraud…
New Agency Selection Support
Are you looking to start the pitch process for a new digital marketing agency? Have you shortlisted the right agencies? Are you asking the right questions? …or are you already thinking “no, we just go with our gut”…
Existing Agency Auditing Service
Do you have a current SEO agency contract? Are you certain that what they are delivering is what your business actually needs? Would you benefit from my experienced eyes to look over the strategy and tactics?